Spur is a legendary South African restaurant chain, known for children's parties, great steaks and individualised branding. Spur wanted to improve their already brilliant children's entertainment during food prep. Matthew's team at Sea Monster Entertainment built an augmented reality app that showed 3D characters when a phone was pointed at the Spur colouring in sheet. That was pretty cool, but the extra hook was the digital character was coloured exactly as the child had chosen, making the characters almost infinitely customisable.