Jay
Sport
In Stadium
Juventus Football Club were looking for their first official mascot and a zebra made perfect sense considering the team's uniform (which was originally pink by the way). Heading the team at Sunrise Productions Matthew Brown produced the new concept, designs, 3D models, songs, dance routines, colouring in books, games, style guide, in stadium animations and animated specials. We decided to call him "Jay"
Matthew's team handled all design work and digital assets, while the team at Rainbow Productions built the physical costume character. The creation of Jay coincided with the new Juventus logo, so the pressure was on to get him just right.
Since our initial launch of Jay the sub brand has gone from strength to strength. He featured prominently in EA Sports' FC 25 game and his dance routine is used with interactive screens whenever he travels.
Juventus launched a merchandise line of clothing, toys and accessories and then came the big news - Juventus wanted Jay to get his own television show on Nickelodeon! Click here for more on the "Team Jay" television series.
More Work
Jay
Sport
In Stadium
Juventus Football Club were looking for their first official mascot and a zebra made perfect sense considering the team's uniform (which was originally pink by the way). Heading the team at Sunrise Productions Matthew Brown produced the new concept, designs, 3D models, songs, dance routines, colouring in books, games, style guide, in stadium animations and animated specials. We decided to call him "Jay"
Matthew's team handled all design work and digital assets, while the team at Rainbow Productions built the physical costume character. The creation of Jay coincided with the new Juventus logo, so the pressure was on to get him just right.
Since our initial launch of Jay the sub brand has gone from strength to strength. He featured prominently in EA Sports' FC 25 game and his dance routine is used with interactive screens whenever he travels.
Juventus launched a merchandise line of clothing, toys and accessories and then came the big news - Juventus wanted Jay to get his own television show on Nickelodeon! Click here for more on the "Team Jay" television series.
More Work
Jay
Sport
In Stadium
Juventus Football Club were looking for their first official mascot and a zebra made perfect sense considering the team's uniform (which was originally pink by the way). Heading the team at Sunrise Productions Matthew Brown produced the new concept, designs, 3D models, songs, dance routines, colouring in books, games, style guide, in stadium animations and animated specials. We decided to call him "Jay"
Matthew's team handled all design work and digital assets, while the team at Rainbow Productions built the physical costume character. The creation of Jay coincided with the new Juventus logo, so the pressure was on to get him just right.
Since our initial launch of Jay the sub brand has gone from strength to strength. He featured prominently in EA Sports' FC 25 game and his dance routine is used with interactive screens whenever he travels.
Juventus launched a merchandise line of clothing, toys and accessories and then came the big news - Juventus wanted Jay to get his own television show on Nickelodeon! Click here for more on the "Team Jay" television series.
More Work